PAUL
GARRETT
Social Content Producer / Executive Producer
OVERVIEW
I'm a social content producer and executive producer with 20+ years' experience across sport, betting, entertainment, tech and corporate content.
My background is in video, promos, podcasts and fast-turnaround production, but my focus now is helping brands and talent create sharper content across social, YouTube and podcasts.
I've produced football and racing podcasts for Betfair, helped build the Daryl Carter Racing YouTube channel into a paid-member growth engine, and delivered social-first video, campaign content and activation work for brands including Flutter Entertainment, TalkTalk, Sky, NatWest, Paddy Power, British Rowing, Team GB and the British Paralympics.
I'm useful where content needs to move quickly but still stay sharp: live sport, social campaigns, YouTube packaging, podcast production, thumbnails, short-form edits, content calendars, audience strategy and production problem-solving.
I understand the whole pipeline, from idea and editorial angle through to scripting, production, edit, packaging, publishing and reporting. I'm also comfortable working within brand, compliance and approval processes, especially in sport, betting and regulated environments.
Experience
20+
Years in content production
Sectors
Sport · Betting · Entertainment · Tech · Corporate
Formats
YouTube · Podcasts · Social · Short-form · Live
Available for
KEY EXPERIENCE
Lead Producer — Betfair Football & Racing Podcasts
Overseeing formats, talent, production, publishing and YouTube growth for Betfair's football and racing podcast slate.
Daryl Carter Racing — YouTube Channel Development
Launched and developed the channel, helping deliver 100+ paying members in three months through consistent content strategy, SEO, thumbnails and packaging.
Flutter Entertainment — Major Production Project
Delivered a large-scale Flutter project for a 16,000-pixel screen, coordinating more than 40 specialist roles across a three-month timeline.
Campaign & Activation Work — Multi-Brand
Above-the-line campaigns, social content and activation work for Betfair, Flutter Entertainment, TalkTalk, NatWest, Paddy Power, Sky, British Rowing, Team GB, British Paralympics and Moonpig.
Content Engine Building & Team Management
Built and managed networks of editors, designers, motion artists, producers, sound teams and creatives to scale content quickly across YouTube, podcasts, social and short-form video.
WHAT SETS ME APART
I understand social from a production background, not just a posting background.
I know how to turn sport, podcasts and video into content people actually want to follow.
I can work quickly without letting the quality or compliance fall apart.
Strong on audience judgement, hooks, formats, thumbnails and packaging.
I can manage senior stakeholders, creative teams, freelancers and tight delivery windows.
Practical, calm under pressure and used to making decisions when the clock is running.
I understand betting, sport and regulated content environments.
I can move between strategy, production and execution without disappearing into marketing waffle.
CORE SKILLS
CONTENT & STRATEGY
PRODUCTION
MANAGEMENT & DELIVERY
WANT TO WORK TOGETHER?
Send me what you're working on. I'll tell you straight what I'd change.